For wholesalers and distributors

New trade accounts, from shops and businesses that are opening or growing.

We find the shops, cafés, trade counters and other businesses that are opening, new or growing, write in your name to the person who picks their suppliers, and pass you the ones who ask for prices or to open an account.

from£995

Three ways to work, from a list you work yourself to outreach we run for you.

For food, drink, packaging, hair and beauty, building and electrical wholesalers, and distributors that sell to businesses on account.

A company on your listillustration

Café and bakery group

7.5 miles from you · about 40 staff

Reason to buy
Reason
Opening a fourth café, in a new unit in the town centreThe planning record for its new shop front · 3 weeks ago
Fits
Weekly dry goods and takeaway packaging, on account
Write to
The ownerA director at Companies House · the general email on its website

An illustration, drawn for a food and packaging wholesaler. The company is invented; the kinds of reason, source and contact are real.

When a business needs a new supplier

A business that is opening, new or growing is still choosing who it buys from. We find it while that is news, and keep the date and the place we read it.

  • A new shop or branch

    A shop, café or branch about to open has stock to buy and suppliers to choose.

    Where we read itTheir news, and planning records

  • A new company

    A company registered in the last few weeks to sell the kind of thing you supply.

    Where we read itCompanies House, by what it says it does

  • Expanding

    A new range, a second site or a bigger kitchen needs more stock, and often a second supplier.

    Where we read itTheir news, and job boards

  • New owners

    New owners often look again at who they buy from.

    Where we read itCompanies House

Who we write to

The person who picks the suppliers.

By name where it is published, on the company's own website or as a director at Companies House.

  • A named work email where one is published, otherwise the general email, phone number or web form, with where we found it.
  • In your name on Outreach and Performance, from web addresses like yours, approved by you before any are sent.
  • Never your current customers or anyone you have a live quote with, and never sole traders or partnerships.
  • Owner or directorPicks the suppliers in an independent business.
  • Buyer or purchasing managerRuns the buying for a group or a chain.
  • Operations managerOpens the new sites and branches.

Three ways to work

From a list you work yourself, to outreach we run for you where most of the fee follows results. Each one, step by step, is on the Lead Generation page.

You work the list

Target List

from£995one-off

Shops and businesses that are opening, new or growing, each with the person who picks the suppliers. You ring and email them.

See Target List

We do the writing

Done-for-you Outreach

£995a month+ £1,250 setup

We write to 800 to 1,100 new companies a month in your name, follow them up, and pass you the ones who ask for a price.

See Outreach

Our recommendation

Pay mostly for results

Performance Partnership

£450a month+ £245 per qualified enquiry + £1,250 setup

The same outreach with a smaller fee a month and a set fee for each qualified enquiry, so most of what you pay follows results.

See Performance

What we count

A qualified enquiry is an owner, a director or the buyer at a company we reached first, asking you in writing for a price for regular orders, a trial, a call at a set time, or to set you up as a supplier.

It is what your weekly report counts, and what the Performance Partnership bills at £245 each, six at most in a month. What counts, in full

“We open next month. Could you send prices for weekly deliveries, and open an account for us?”

An example of the words that count

Questions

Anything else, ask us in the form below. A person answers.

Lots of shops are sole traders. Do you write to them?

No. We only write to limited companies, LLPs, plcs and public bodies, so a list is the independents that trade as companies, and the groups and chains. Never sole traders or partnerships.

Can you find shops before they open?

That is what the dated reason is for. A new shop front in planning, or a company registered last month, is usually still choosing who to buy from, and every one comes with the date we read it.

We deliver across several regions. Can the list?

Yes. A Wide list is 1,500 companies across several regions, about 250 of them with a dated signal, for £3,450.

Tell us what you supply, and where you deliver.

We'll tell you which way of working fits, what it costs, and how soon the first emails could go out.

  1. A person writes back by the next weekday morning, UK time.
  2. A short call about your work, your area and how much you can take on.
  3. If it fits, a secure payment link or an invoice, and we start.

Rather talk first? Ring 0113 490 0521, weekdays 9am to 5pm UK time. At any other time, book a call and we ring you back.

We use these details to reply, and for nothing else. Privacy.

Plan my outreachRing